Ruth Heinrichs (DPA, University of LaVerne) is currently an Educational Effectiveness consultant, serving institutions and organizations in strategic planning, institutional effectiveness and assessment. Prior to her consulting work, Ruth served on various WSCUC (Western Association for Schools and Colleges Senior College and University Commission) committees, most recently returning to the Interim Report Committee to review institutional reports. Ruth has also served as team member for numerous accreditation visits to higher education institutions and participated in the Chair/Evaluator Workshops provided by WSCUC. Ruth has provided leadership over institutional effectiveness and assessment, particularly with regard to student learning outcomes. She has designed and coordinated university-wide assessment processes such as student, faculty and alumni surveys and the gathering of general learning outcomes data.