Frankly Freddy Blog
TextProject president and CEO Elfrieda H. (Freddy) Hiebert blogs about important issues in reading research and practice.
Frankly Freddy entries (published from 2005 to 2014) have been sorted into five topics of literacy learning and instruction. Click here to download the ebook!
Freddy joins host Lindsay Persohn on a new episode of Classroom Caffeine podcast!
June 17, 2025
TextProject founder and CEO Dr. Elfrieda “Freddy” Hiebert joins Lindsay Persohn of the podcast Classroom Caffeine to discuss language, learning to read, and authentic interactions with interesting texts.
New podcast: Linking Automaticity, Vocabulary, and Text With Dr.Freddy Hiebert
June 11, 2025
Jake Downs, host of the Talking Literacy podcast, welcomes guest Dr. Freddy Hiebert, a renowned literacy researcher and CEO/Founder of TextProject. The conversation covers topics such as the importance of automaticity, the core vocabulary, reading volume, and shifts in text complexity over the decades.
Making sure the books check every box: Preservice teachers learning to select texts for reading instruction
April 2, 2025
To be prepared to teach reading, teachers must learn what makes a text complex: how text features contribute to text complexity. They must also learn how to locate and select appropriate texts for various pedagogies and know how to differentiate based on individual readers’ needs and interests.
How Misunderstandings of Text Complexity May Have Widened the Achievement Gap
February 19, 2025
Reading scores for the lowest-performing students have plummeted to historic lows. Misunderstandings of text complexity have contributed to this achievment gap.
Using AI to Teach Word Networks
January 30, 2025
Dr. Elfrieda (Freddy) Hiebert shares tips on using an AI assistant to select words from narrative text for more effective vocabulary instruction.
The AI Story Problem: Why Stories for Children and Adolescents Still Need Human Writers
January 29, 2025
As we embrace AI’s strengths in educational content, we must also champion human storytelling that truly speaks to children’s hearts and minds.
The Power of Pictures: Nurturing Young Readers’ Motivation
January 14, 2025
Illustrations are not merely decorative elements in children’s literature. They are often powerful motivational tools that transform the reading experience.
Webinar: The New Science of Vocabulary: AI-Enhanced Approaches to Word Selection
December 12, 2024
TextProject CEO Dr. Elfrieda “Freddy” H. Hiebert, explores the opportunities to use AI to help strengthen vocabulary instruction and enhance students’ literacy skills.
Terminology, Texts and Teachers in an AI World
December 9, 2024
Dr. Elfrieda Hiebert delivered a keynote address during the Reading Hall of Fame Mentoring session organized by the Literacy Research Association on December 5, 2024.
The Science of Word Zones: How Big Data is Building Better Readers
November 5, 2024
Unlike the strict vocabulary limits of the past, scaffolded texts use language research to create rich learning opportunities. At their core is the organization of words into morphological families – groups that share the same root. This structure comes from analyzing large collections of texts to identify the word families that occur most often at different grade levels.