Frankly Freddy
The Power of Text Sets: Freddy Talks with the Melissa & Lori Love Literacy Podcast
July 11, 2025
TextProject founder and CEO Dr Elfrieda (Freddy) Hieberts joins Melissa and Lori of the Melissa and Lori Love Literacy podcast to talk about her life’s work: the importance of texts in reading instruction.
Freddy joins host Lindsay Persohn on a new episode of Classroom Caffeine podcast!
June 17, 2025
TextProject founder and CEO Dr. Elfrieda “Freddy” Hiebert joins Lindsay Persohn of the podcast Classroom Caffeine to discuss language, learning to read, and authentic interactions with interesting texts.
New podcast: Linking Automaticity, Vocabulary, and Text With Dr.Freddy Hiebert
June 11, 2025
Jake Downs, host of the Talking Literacy podcast, welcomes guest Dr. Freddy Hiebert, a renowned literacy researcher and CEO/Founder of TextProject. The conversation covers topics such as the importance of automaticity, the core vocabulary, reading volume, and shifts in text complexity over the decades.
Making sure the books check every box: Preservice teachers learning to select texts for reading instruction
April 2, 2025
To be prepared to teach reading, teachers must learn what makes a text complex: how text features contribute to text complexity. They must also learn how to locate and select appropriate texts for various pedagogies and know how to differentiate based on individual readers’ needs and interests.
How Misunderstandings of Text Complexity May Have Widened the Achievement Gap
February 19, 2025
Reading scores for the lowest-performing students have plummeted to historic lows. Misunderstandings of text complexity have contributed to this achievment gap.
Using AI to Teach Word Networks
January 30, 2025
Dr. Elfrieda (Freddy) Hiebert shares tips on using an AI assistant to select words from narrative text for more effective vocabulary instruction.
The AI Story Problem: Why Stories for Children and Adolescents Still Need Human Writers
January 29, 2025
As we embrace AI’s strengths in educational content, we must also champion human storytelling that truly speaks to children’s hearts and minds.
The Power of Pictures: Nurturing Young Readers’ Motivation
January 14, 2025
Illustrations are not merely decorative elements in children’s literature. They are often powerful motivational tools that transform the reading experience.
Webinar: The New Science of Vocabulary: AI-Enhanced Approaches to Word Selection
December 12, 2024
TextProject CEO Dr. Elfrieda “Freddy” H. Hiebert, explores the opportunities to use AI to help strengthen vocabulary instruction and enhance students’ literacy skills.
Terminology, Texts and Teachers in an AI World
December 9, 2024
Dr. Elfrieda Hiebert delivered a keynote address during the Reading Hall of Fame Mentoring session organized by the Literacy Research Association on December 5, 2024.