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Frankly Freddy Blog

TextProject president and CEO Elfrieda H. (Freddy) Hiebert blogs about important issues in reading research and practice.

The AI Story Problem: Why Stories for Children and Adolescents Still Need Human Writers

January 29, 2025

As we embrace AI’s strengths in educational content, we must also champion human storytelling that truly speaks to children’s hearts and minds.

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The Power of Pictures: Nurturing Young Readers’ Motivation

January 14, 2025

Illustrations are not merely decorative elements in children’s literature. They are often powerful motivational tools that transform the reading experience.

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Webinar: The New Science of Vocabulary: AI-Enhanced Approaches to Word Selection

December 12, 2024

TextProject CEO Dr. Elfrieda “Freddy” H. Hiebert, explores the opportunities to use AI to help strengthen vocabulary instruction and enhance students’ literacy skills.

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Terminology, Texts and Teachers in an AI World

December 9, 2024

Dr. Elfrieda Hiebert delivered a keynote address during the Reading Hall of Fame Mentoring session organized by the Literacy Research Association on December 5, 2024.

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The Science of Word Zones: How Big Data is Building Better Readers

November 5, 2024

Elfrieda (Freddy) Hiebert

Unlike the strict vocabulary limits of the past, scaffolded texts use language research to create rich learning opportunities. At their core is the organization of words into morphological families – groups that share the same root. This structure comes from analyzing large collections of texts to identify the word families that occur most often at different grade levels.

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Revolutionizing Vocabulary Learning: AI’s Contributions to Word Selection in Education

October 15, 2024

Elfrieda H. (Freddy) Hiebert

Artificial intelligence (AI) offers educators a data-driven alternative to intuition-based word lists. By analyzing vast language datasets, AI tools can identify word clusters supporting text comprehension and general knowledge, as well as words with rich webs of related vocabulary.

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Using Story Structure for Comprehension and Enhancing Vocabulary

September 26, 2024

Elfrieda H. (Freddy) Hiebert

By exploring vocabulary through the lens of story structure, we empower students to engage more deeply with texts and enrich their vocabularies.

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Elevating Adolescents’ Literacies: Recognizing Strengths and Building on Curiosities

September 6, 2024

Elfrieda H. (Freddy) Hiebert

It’s time to shift our perspective and focus on recognizing and celebrating the literacies, curiosities, and strengths of adolescents.

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ILA Webinar Q & A Highlights: Knowledge Building as the Foundation for Literacy Learning

June 20, 2024

In these clips from the Q & A session of a webinar for the International Literacy, Cervetti and Hiebert emphasize the importance of integrating content area learning with ELA, cautioning against replacing experiential learning with superficial knowledge in ELA curricula. They advocate for diverse text sets to build depth in students’ reading comprehension and vocabulary, and to foster meaningful engagement and ownership in their learning.

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The Semantic Map: Essential Tool for Building Knowledge

May 22, 2024

Elfrieda (Freddy) Hiebert

One learning technique has proven effective in supporting students in organizing and remembering knowledge: semantic maps. Whether the technique is called a semantic, concept, or mind map, the distinguishing feature is that words, phrases, or sentences that represent concepts are presented in a diagram-like scheme.

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ILA Webinar: Knowledge Building as the Foundation of Literacy Learning

May 14, 2024

In this session, speakers Gina N. Cervetti and Elfrieda (Freddy) H. Hiebert will discuss the importance of knowledge building in the literacy instruction classroom and draw direct connections to both students’ academic success and their social-emotional well-being through developing other critical skills essential for personal growth.

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“I just have to keep answering the questions I think are important”: Dr. Elfrieda (Freddy) Hiebert on the Getting Smarter podcast

May 9, 2024

My hope is that when a plaque gets put up for me some day, that people will see this unusual name and say: ‘She was committed to the kids, and to their teachers.’ And I review that commitment every single morning and every night… I just have to keep answering the questions I think are important.

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TextProject celebrates Children’s Book Week May 2 – 6!

May 6, 2024

“Knowledge building as the foundation of literacy learning” is our focus this May at TextProject, and what better way to kick it off than by celebrating Children’s Book Week! After all, books are how we find out about the wider world around us. The theRead More »TextProject celebrates Children’s Book Week May 2 – 6!

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AERA 2024: Considering Decodable Texts

April 16, 2024

Slides from Elfrieda H. (Freddy) Hieberts presentation at the 2024 annual meeting of the American Educational Research Association

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Fostering Hope with Children’s Literature

February 5, 2024

Today, in a world of instantaneous communication, children and young people can be confronted with images and information that are troubling and hard to understand. “Fostering Hope with Children’s Literature” is an essay that draws on scholarship about how literature can give children and young people insight into how people have found unexpected sources of strength and resilience in challenging times.

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Webinar: How Words and Literature Support Hope in Classrooms

February 1, 2024

In this presentation, Elfrieda H. (Freddy) Hiebert builds on her research on vocabulary and the article “Fostering Hope with Children’s Literature” (The Reading Teacher, 2022), in describing how literature for children and adolescents can create a community of hope in classrooms.

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Podcast: Valuable Words About Vocabulary

January 29, 2024

Freddy talks with the hosts of Literacy Talks about how small changes in teaching vocabulary and text complexity can lead to big differences in students’ literacy growth.

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LRA 2023: Reading Research in the 21st Century

December 4, 2023

Elfrieda H. Hiebert

Download Literacy Research Association 2023 Conference presentations on Reading Research in the 21st Century.

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TextProject’s Decoding + Knowledge Program

July 27, 2023

Elfrieda (Freddy) H. Hiebert

Children need to see lots and lots of texts to become proficient beginning readers. To increase text exposure to engaging, curriculum-based texts, we are a new program at TextProject: TextProject’s (TP) Decoding + Knowledge Program. Our aim is to give teachers, tutors, caregivers, and others easy access to texts that they can use to support children’s automatic and meaningful beginning reading.

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Giving Middle-School Readers a Boost with TopicReads

April 26, 2023

Elfrieda (Freddy) H. Hiebert

Middle schoolers who are challenged in reading don’t need more decoding practice with single- syllable words. What they really need is to spend about 10 to 15 minutes reading texts where they can get fast in recognizing the meanings of the 2,500 most-frequent words and their family members. A new set of texts at TextProject.org—TopicReads-Middle School—provides precisely this opportunity. 

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